What is Mobilegeddon?
Mobilegeddon…sounds scary doesn’t it? Well, it isn’t scary if you’ve been prepared and already converted your website to a mobile friendly version (called “responsive”). But, if your website hasn’t been updated, you should be concerned.
On April 21 of this year, Google updated its algorithm that determines where websites rank, deciding that if your website is not “mobile ready,” then it will drop you from its mobile search rankings. The search giant will unroll it over the course of the week, and sites that don’t meet its standards will drop precipitously in the rankings.
What does mobile ready mean? In short, if you have to pinch or zoom on your website to see it’s content on a mobile phone, if the text size is really small, or if links to other pages are too close together or too small for ‘fat thumbs’, then your site is not mobile ready and will need to change in order to make it so.
The trend toward mobile search
By some estimates, more than 60 percent of all Google searches are now performed on mobile devices, so it makes sense that Google wants to capitalize on this traffic and ensure the best possible experience for its users.
Who will Mobilegeddon affect?
Well, for the record, the algorithm update will only impact mobile search queries – those made on a mobile device such as a phone or tablet. With the new mobile algorithm in place, the websites Google deems to be non-mobile-friendly will be penalized in mobile search results. If your website isn’t optimized for mobile devices, don’t be surprised if your website starts tumbling down in rankings. Likewise, if your website is properly optimized for mobile devices, you might experience a pleasant uplift in mobile traffic.
How do I know if my site is optimized for Mobile?
Even sites that are completely “resposive” to mobile devices aren’t completely in the clear. The rules have changed rapidly and sites designed in the last year still need to work to optimize them to take advantage of Google’s new requirements.
Would you like to test your site now? Click here to test using Google’s website testing tool.
Would you like your site mobile optimized? Contact Firepoint Media for a free analysis and quote.